Amazon Freight Partner: Merging Trucking and Culture
Influencer Marketing, Influencer Outreach, Content Strategy, Social Media Content, Social Media Ad Campaign
Objective: We wanted to share relatable stories on social media to show how important truck drivers are to our country. We focused on how Amazon Freight Partner (AFP) is changing the trucking industry by offering great benefits and new opportunities, particularly for women.
Strategy: We harnessed the power of #TruckerTok to reach a diverse audience. By partnering with comedian and lifestyle-focused influencers, in addition to truckers we tapped into relatable and humorous content that resonated with our target audience, presenting trucking in a refreshing light.
Our multi-pronged influencer strategy on TikTok and Instagram showcased personal stories of women and men in trucking, inspiring current and future CDL drivers, especially women to explore driving opportunities with AFP.
Results: This campaign not only raised awareness but also drove conversions, effectively showcasing AFP’s industry-leading benefits and opportunities and fostering a sense of pride and belonging in the trucking profession. Content performed exceedingly well, surpassing the impressions benchmark by ~80% and the engagement rate benchmark by ~14%.
